Europe’s highest court has said that people have the right to influence what the world could learn about them through online searches, a ruling that rejected long-established notions about the free flow of information on the Internet.

A search engine like Google should allow online users to be “forgotten” after a certain time by erasing links to web pages unless there are “particular reasons” not to, the European Court of Justice in Luxembourg said.

The decision underlined the power of search companies to retrieve controversial information while simultaneously placing sharp limits on their ability to do so. It raised the possibility that a Google search could become as cheery — and as one-sided — as a Facebook profile or an page.

Jonathan Zittrain, a law and computer science professor at Harvard, said those who were determined to shape their online personas could in essence have veto power over what they wanted people to know.

“Some will see this as corrupting,” he said. “Others will see it as purifying. I think it’s a bad solution to a very real problem, which is that everything is now on our permanent records.”

Clip_24The case began in 2009 when Mario Costeja, a lawyer in Spain, objected that entering his name in Google’s search engine led to legal notices that he said were no longer relevant.

In some ways, the court is trying to erase the last 25 years, when people learned to routinely check out online every potential suitor, partner or friend. Under the court’s ruling, information would still exist on websites, court documents and online archives of newspapers, but people would not necessarily know it was there. The decision cannot be appealed.

In the United States, the court’s ruling would clash with the First Amendment. But the decision heightens a growing uneasiness everywhere over the Internet’s ability to persistently define people against their will.

“More and more Internet users want a little of the ephemerality and the forgetfulness of predigital days,” said Viktor Mayer-Schönberger, professor of Internet governance at the Oxford Internet Institute.

Young people, in particular, do not want their drunken pictures to follow them for the next 30 years. “If you’re always tied to the past, it’s difficult to grow, to change,” Mr. Mayer-Schönberger said. “Do we want to go into a world where we largely undo forgetting?”

The court said search engines were not simply dumb pipes, but played an active role as data “controllers,” and must be held accountable for the links they provide. Search engines could be compelled to remove links to certain pages, it said, “even when the publication in itself on those pages is lawful.”

The court also said that a search engine “as a general rule” should place the right to privacy over the right of the public to find information.

Left unclarified was exactly what history remains relevant. Should a businessman be able to expunge a link to his bankruptcy a decade ago? Could a would-be politician get a drunken-driving arrest removed by calling it a youthful folly?

The burden of fulfilling the court’s directives will fall largely on Google, which is by far the dominant search engine in Europe. It has more than 90 percent of the search business in France and Germany.

Google said in a statement that the ruling was “disappointing” and that the company was “very surprised” it differed so much from a preliminary verdict last year that was largely in its favor.

The decision leaves many questions unanswered. Among them is whether information would be dropped only on Google sites in individual countries, or whether it would be also erased from Even as Europe has largely erased its internal physical borders, the ruling could impose digital borders.

Another open question is how much effort a search engine should reasonably spend investigating complaints.

“I expect the default action by search engines will be to take down information,” said a lecturer in law at the London School of Economics.

A trade group for information technology companies said the court’s decision posed a threat to free expression.

“This ruling opens the door to large-scale private censorship in Europe,” said the head of the Brussels office for the Computer and Communications Industry Association, which counts Facebook, Microsoft and Google among its members. “While the ruling likely means to offer protections, our concern is it could also be misused by politicians or others with something to hide.”

That view was echoed by Big Brother Watch, a London-based civil liberties group that was perhaps the first to invoke the specter of Orwell.

“The principle that you have a right to be forgotten is a laudable one, but it was never intended to be a way for people to rewrite history,” said Emma Carr, the organization’s acting director.

Mr. Mayer-Schönberger, the author of “Delete: The Virtue of Forgetting in the Digital Age,” said such concerns were overblown. He said the court was simply affirming what had been standard European practice.

Relatively few people in Europe have had issues with wanting to delete information on the Internet, Mr. Mayer-Schönberger said. “I don’t think this will lead to the end of the Internet as we know it.”

Michael Fertik is chief executive of, which helps people improve their search results into something they find less objectionable.

“For the first time, human dignity will get the same treatment online as copyright,” Mr. Fertik said. “It will be protected under the law. That’s a huge deal.”

The only loser, he said, was Google. “It no longer gets to profit from your misery.”

And perhaps “This ruling is not necessarily favorable for my business,” he said.

Those who worry that many people might use the ruling to erase information that is detrimental but is unquestionedly accurate may find support in the case that began it.

The case started in 2009 when Mario Costeja, a Spanish lawyer, complained that entering his name in Google led to legal notices dating to 1998 in an online version of a Spanish newspaper that detailed his debts and the forced sale of his property.

Mr. Costeja said the debt issues had been resolved many years earlier and were no longer relevant. So he asked the newspaper that had published the information, La Vanguardia, to remove the notices and Google to expunge the links. When they refused, Mr. Costeja complained to the Spanish Data Protection Agency that his rights to the protection of his personal data were being violated.

The Spanish authority ordered Google to remove the links in July 2010, but it did not impose any order on La Vanguardia. Google challenged the order, and the National High Court of Spain referred the case to the European court.

Mr. Costeja’s lawyer, Joaquín Muñoz, said Tuesday’s ruling was a victory not only for his client, but for all Europeans. “The fundamental point is that consumers will now know what the rules of the game are and how to defend their rights,” he said.

After European Court decision, Google started working on a tool to remove the links.

The decision by Europe’s top court to allow individuals to demand that Google take down links in certain instances has been seen as a landmark case in the Continent’s push toward increased data privacy.

LONDON – Google will announce by the end of the month a mechanism for consumers to request that links to information about them be removed from the company’s search engine, a leading European regulator said on Thursday. It was one of the first signs that Google was working through how to operate after a court ruling said consumers could make such requests.

Ulrich Kühn, ​head of the technical department at Hamburg’s data protection regulator, one of Germany’s leading data protection agencies, said that the details of the mechanism still had to be finalized. But a basic online tool for people to ask Google to take down potentially harmful links would be in place in about two weeks, he said.

“They are trying to come up with something that users can use to lodge complaints about specific links,” Mr. Kühn said. “It will be rolled out across Europe for all citizens.”

Google would not comment on when the mechanism would be online or how the tool would work.

In a statement, the company said the ruling on Tuesday by the Court of Justice of the European Union would have implications for how the company handles requests for information to be taken down.

“This is logically complicated,” Google said in a statement. “As soon as we have thought through exactly how this will work, which may take several weeks, we will let our users know.”

The decision by Europe’s top court to allow individuals to demand that Google take down links in certain instances has been seen as a landmark case in the Continent’s push toward increased data privacy.

The court’s ruling centered on the so-called right to be forgotten, which would allow people to ask Google to remove links to certain online information about themselves. Unlike the United States, Europe places almost equal emphasis on the right to privacy and the right of freedom of expression.

The judges ruled that search engine is a “controller” of individuals’ data within the European Union, which means that the search engine must comply with the Continent’s privacy rules. Previously, the company had been viewed as a mere “processor” of online data, which allowed it to circumvent local data protection laws.

European data protection authorities say that since the ruling on Tuesday, the number of complaints from people seeking ways to take down online links to their past activities has increased.

Mr. Kühn said his office had received almost 20 complaints from Germans since Tuesday. On average, two people had contacted the authority each week before the Google court decision.

“The ruling took us by surprise,” said Mr. Kühn, who contacted Google on Wednesday to find out how it would adjust to the court’s decision. “The court has cemented the right to be forgotten into European law.”